Company & editorial standards
About Asterisko
Asterisko is a product of Propty Holdings LLC. It is designed to support preconstruction buyer operations across documents, payments, buyer servicing, and closing readiness while existing business systems remain authoritative.
What is Asterisko AI?
Asterisko AI is B2B software for developer teams running preconstruction buyer operations. It connects the current buyer and unit context across the systems a project already uses, then coordinates permissioned workflows around documents, payments, buyer questions, closing readiness, and delivery.
It is not the Asterisk telephony project, an advertising or marketing-agent platform, a broker, lender, or provider of legal, tax, or investment advice. Asterisko AI is operated by Propty Holdings LLC.
Who we serve
Asterisko is built for developers and homebuilders with active buyer populations, and for the sales administration, customer care, finance, and closing teams behind each sale. We are starting in Alberta, Canada, with builders in Calgary and Edmonton, and also serve developers in the United States and, in Spanish, Latin America.
- Condo towers and mixed-use projects
- Townhome communities
- Single-family communities, including spec and quick-possession homes
- Projects with international or out-of-province buyers
The problem we work on
After a buyer reserves or signs, the work for that buyer spreads across the CRM, the ERP, document storage, email, and spreadsheets. Each system is right about its own data, but no one owns the connections: a missing document, an instalment that is due, a possession date that moved, a question that has not been answered.
Asterisko keeps one persistent context per buyer and unit across those systems, runs the routine follow-up through approved workflows, and turns every disagreement or exception into an owned task for a person. The systems of record stay the source of truth.
How a pilot starts
Pilots are scoped to one project or community so the team can compare against a baseline. A typical sequence:
- Baseline. Record incomplete buyer files, open buyer questions, payment follow-ups, and homes approaching possession that are not ready.
- Connect. Connect the existing CRM and ERP, read-only by default, and agree which system owns each fact.
- Configure policy. Approve message templates, approved answers, escalation owners, and the topics that always go to a person.
- Run and review. Start with document follow-up and status questions, review every exception, and decide what to extend based on the baseline.
Who is behind Asterisko
Asterisko was founded in 2026 by two co-founders who sign their work and answer for it:
- Sebastián Álvarez Villa, Co-Founder & CEO
- Camilo Bellnavis Morales, Co-Founder & CTO
Programs supporting Asterisko
Common questions about Asterisko
- Is Asterisko related to the Asterisk PBX telephony project?
- No. Asterisko (asterisko.ai) is B2B software for preconstruction buyer operations. It is not the Asterisk open-source telephony project, a voice-AI gateway built on it, or the Asterisko clothing store in Medellín.
- Does Asterisko replace our CRM or ERP?
- No. Asterisko connects to the CRM and ERP a developer already uses and keeps them as the source of truth. It coordinates the work between them for each buyer and unit.
- Does Asterisko make approval, pricing, or financing decisions?
- No. Asterisko is not a broker, lender, or legal, tax, or investment advisor. Anything outside an approved policy, including prices, possession dates, funds, and legal questions, stops for an authorized person.
What we cover
Our blog publishes practical guidance on buyer operations for developers and homebuilders, plus regulation explainers and market news for Alberta builders, written for the sales operations, post-sale, finance, and closing teams that support each buyer.
- Document intake, readiness, and review handoffs
- Payment schedules, follow-up, and exception ownership
- Buyer questions, approved answers, and escalation rules
- Closing readiness and connected operating context
Editorial policy
Asterisko does not publish fabricated customer claims, testimonials, benchmarks, certifications, or guaranteed outcomes. Product capabilities are described as precisely as possible, and operating recommendations are not presented as measured customer results.
External factual claims require a reliable source. When an article is a process recommendation, it is labeled and written as guidance rather than market data.
Review and updates
Articles are written, reviewed and updated by a named author on the Asterisko team. Each article shows its author, publication date, and most recent review date. Material corrections should update both the visible guidance and the associated structured metadata.
Company contact
Propty Holdings LLC
7901 4th St N, Suite 300St. Petersburg, FL 33702
United States
Questions or corrections
contact@asterisko.ai
